Why Translation Management is Like Doing Laundry

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Why Translation Management is Like Doing Laundry


The downside of offline translation & the efficiency of our cloud-based platform

Lingotek customer FamilySearch, a nonprofit family history organization and the largest genealogy organization in the world, was using a Salesforce integration to translate its knowledge base content. Millions of people use FamilySearch records, resources, and services to research their family history.

Managing translations was a difficult and time-consuming job.
To describe the frustration, Rob Thomas, Senior Project Manager at FamilySearch, compared the process to doing laundry.

The integration required cutting and pasting translations back into Salesforce, one document at a time. It wasn’t built to meet the need for generating dynamic multilingual content for global consumers.

One-at-a-time translation was overwhelming

The amount of time spent managing translations was becoming overwhelming. The process required emailing single files. Translating a single article into nine languages, meant managing nine different files. They then had to cut and paste each document back into Salesforce. When FamilySearch needed 50 articles translated into nine languages, that meant managing 450 individual files. To describe the frustration, Rob Thomas, Senior Project Manager at FamilySearch, compared it to doing laundry.

The need for drop bundle translation

“We needed a service where we could drop the laundry off in a bundle and have it all washed, dried, and folded on an assembly line,” said Thomas. “The tools we were using were only designed to wash, dry, and fold one piece of laundry at a time.” They had to find a better way, so they reached out to Lingotek.

FamilySearch had been using Lingotek for nine years, and uses its workflow tools to manage a two-million word community translation project. “Lingotek was a friendly partner that helped solve problems that did not seem to have easy answers,” said Thomas.

The solution: Lingotek - Inside Salesforce Connector

Lingotek and FamilySearch worked together to create the Lingotek - Inside Salesforce Connector, which integrates with Lingotek’s automated, cloud-based translation management system (TMS). It gives FamilySearch access to professional-grade translation tools directly inside their Salesforce application, so they can translate, update, and publish knowledge base articles in a single, uninterrupted workflow. Lingotek’s cloud-based platform has the ability to scale to meet any content volume and bulk manage translations with the click of a button. 

Bulk translation that is faster & easier to manage

Managing translations in bulk is a real time saver. Lingotek’s integration helps users:

  • Bulk select documents to send for translation.
  • Easily choose target languages.
  • Manage translation without leaving Salesforce.

The connector helped FamilySearch transform their translation process from one that required several different time-consuming steps to something that takes only seconds to complete.  “Lingotek’s Salesforce integration takes something that can be a very involved process and makes it automatic, where it can be done in a few seconds,” reported Thomas. FamilySearch is using Lingotek’s community translation platform to translate 150,000 total words a week into nine languages.

Lingotek | The Translation Network Lingotek’s Translation Network is the only cloud-based solution to connect all your global content in one place, giving you the power to manage your brand worldwide. Our industry-leading technology pairs with the best enterprise applications and tech-enabled language services to continuously push dynamic multilingual content to all of your global markets.

Are you stuck with technology that can only manage one translation at a time?

Talk to Lingotek about our bulk translation solutions and the easy scalability of our Lingotek - Inside Connectors. Call us, in the US: +1(801)331-7777 or outside the US +44 (0)1628 421525, send an email to sales@lingotek.com, or go to our website:  www.lingotek.com.

Want to learn more about the FamilySearch project and how more automation and integration led to faster delivery? Download the FamilySearch Case Study.


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