This is a post of an article that originally appeared in CMSWire.
Companies of all sizes face a similar content problem: It’s become normal for content to be scattered between CMSs, email, social media, intranets and other silos. Workers on average spend 19 percent of their time looking for information, when their time could be better spent focusing on the core tasks of their job.
What’s an efficiency-minded company to do?
In business teams, doing anything online requires data as a foundation. Steve sent Jill a marketing deck, and Jill has to add some statistics to it. Doreen shipped some code, Bob has to QA it for bugs and then sends it down the line to Jen for deployment. CEO Rob must approve VP Calvin’s strategy proposal so that Calvin’s team can execute it and send regular updates to the client.
It’s documents and data flying around every day. The point of technology is to funnel information to the next person as quickly as possible, so that said person can work on it and push it forward, helping the entire team accomplish tasks.
Because so many different tools are involved in a company’s online ecosystem, documents get stuck in the pipes and users spend hours per month searching for versions and trying to figure out who made the last tweak, and when. Everyone feels a sense of urgency, everyone wants to accomplish something quickly so that they can move on to the next thing and be done with their workday. But when those urgently changed documents end up in a bin in some shadow of the virtual office environment, and Mary in marketing has to stick her fingers in every other virtual bin before finding the right document, opportunity costs make all your technology a zero-sum game.
Smoothing the Workflow with Automation
This is where automation shines, and why it’s become so important for companies. Automation stops information from getting stuck in the pipes. By automating your most important workflows, you can keep the wheel of work turning, and feed your workers the information they need, when they need it.
Here are some of the places where automation makes a big difference:
As development and operations have combined into the single programming-deployment organization known as DevOps, continuous integration and automation have become important parts of the delivery process. DevOps teams run automated scripts to test and QA their software and trace bugs, helping team members focus on the higher-ROI work, such as developing new code, rather than the repetitive tasks.
One of the reasons analytics have become a mainstay in areas like marketing and customer service is that they automate the tasks of troubleshooting problems, tracking success and finding new opportunities. Rather than dedicating people to investigating why things happen -- and risking getting those analyses stuck in some silo -- embedded analytics chart out correlations that help people decide what to do next, and quickly.
Content creation and proliferation
The content lifecycle is supposed to end in recycling, but too often, considering the number of information silos in the average business, they end in loss. The more you can automate the procedures that push content forward, such as delivery across channels, translation and localization, and social campaign replies, the more you can take maximize each opportunity in the content you already have.
Eventually -- ideally -- the average business will have so many automated processes that workers will be freed up for higher levels of collaboration, efficiency and decision-making. We’re still a ways off, but if current technology holds up to its promise, we’re getting closer by the year.
Title image by mandritoiu/Shutterstock.com
Language is social. It connects people and ideas. But what happens when it stops connecting, slows down, and goes offline? What happens when your global audience is left in the dark because your translations are stuck in someone’s inbox?
With the Translation Network, Lingotek makes your content accessible to your customers globally. By connecting your company with our technology and translators, we connect your ideas with the world. Lingotek makes going global possible.
Cloud Based Translation is Faster, Easier & More Efficient
Lingotek revolutionized the translation industry with its cloud-based networked translation technology. With Lingotek, you get an enterprise-grade, end-to-end solution that you control. Bring your translation workflow into the 21st century and get out from under the old-school, on-premise, traditional IT, and proxy architectures that slow you down and increase your costs with budget-busting implementation processes and ongoing maintenance.
Agile Software That Offers Scalability and Responsive IT
Our next-generation technology continuously delivers multilingual content and scalability to meet your increasing needs for more content, storage, and translation management. Lingotek’s cloud-based technology can extract large amounts of data and scale to any project size on the fly. With our agile software, Lingotek can be more responsive and can match your evolving requirements with fast IT.
Seamless Integration With Your Applications
Seamless integration with your enterprise applications and our translation management system lets you upload source content for translation, have it automatically translated, and download the translated content back into your original application.
Automated Workflows Put Your Translations on Autopilot
Put your translations on autopilot with customizable workflows that let you trigger actions throughout the project lifecycle. From notifying a reviewer when a translation is ready for review, to reporting project status to an external system, the Lingotek rules engine brings AI-like capabilities to your workflow.
Continuous, Real-Time Collaboration for Round-the-Clock Translation
With a vast network of translators working in our powerful cloud-based translation management system, you get continuous, round the clock translation and real-time collaboration.
Centralized File Management Gives You Control Over Your Content
Out-of-the-box integrations with popular CMS, CRM, marketing automation, knowledge bases, and social business software means your information resides in your system, giving you visibility, access, security, and control of your files and information.
Scalable File Storage to Match Your Growth
Our cloud-based Translation Network offers scalability that auto-scales to increased volume levels, without no additional charge for more file storage. It can scale as your usage grows.
Secure Your Information With Controlled Access to Files
Content stored in the Lingotek cloud is fully secured and kept private to your organization. Role-based authorization ensures that users only see information if they have been granted access by your project administrator.
Lingotek offers a wide range of translation solutions to its customers. Whether you are in the enterprise or federal space, or want our world-class translation services team to take care of your localization for you, Lingotek offers corporate and global translation solutions that are custom tailored for your needs.
Lingotek | The Translation Network is a cloud-based translation services provider, offering translation management software and professional linguistic services. We are the leader in collaborative translation technology with an innovative cloud translation management system (TMS) that uses computer-assisted translation (CAT) tools to facilitate faster, more efficient, language translation. Lingotek was the first to introduce cloud-based TMS technology to the United States in 2006 with the launch of a fully online, web-based, computer-assisted translation (CAT) system that pioneered the integration of translation memories (TM) with main-frame powered machine translation (MT). Our multilingual application program interfaces (API) and connectors pair with the industry’s top enterprise applications to automate and integrate the translation process. They include:
Customers can use their own language services providers (LSP) and linguists, or our global network of 5,000+ professional linguists. Lingotek is based in Lehi, Utah in the area known as Silicon Slopes.
Signal Peak Ventures is a Salt Lake-based venture capital firm that focuses on early-stage technology investments in the Intermountain region. The firm was established as Signal Peak in 2011 after the spin out of Canopy Ventures venture capital team and the acquisition of portfolio investments in ten other companies. The Signal Peak team has extensive experience in sourcing, executing, managing, and divesting venture capital stakes across the Intermountain region.
In-Q-Tel is a strategic, not-for-profit investment firm that works to identify, adapt, and deliver innovative technology solutions to support the mission of the U.S. Intelligence Community. Launched by the CIA in 1999 as a private, independent organization, In-Q-Tel's mission is to identify and partner with companies developing cutting-edge technologies that serve the national security interests of the United States. Working from an evolving strategic blueprint defining the Intelligence Community's critical technology needs, In-Q-Tel engages with entrepreneurs, growth companies, researchers, and investors to deliver technologies that provide superior capabilities for the CIA and the larger Intelligence Community.
Lingotek works with some of the largest, most innovative companies in the world, in a wide variety of industries and services including government, technology, finance, telecom, travel, and education. Our clients include departments in the U.S. Government and several large Fortune 500 companies. Here are some of the Customers that are trusting their translation processes with the Lingotek Translation Network.
We also work with a growing network of Partners--service providers, digital agencies, open sources technologies, and other strategically selected companies--to meet the unique translation requirements of our customers.
Comparably Best Company Leadership 2018
Comparably Best Company Managers 2018
Top 100 Companies in the Digital Content Industry - EContent 2017-2018
Comparably Best Company Leadership 2017
Comparably Best Company Culture 2017
Comparably Best Places to Work 2017
Comparable Best CEO - Rob Vandenberg 2017
Utah Business Book of Lists Top Telecom & Technology Software Developers 201
Utah Best in State Language Services 201
Silicon Review List of Inspiring 100 Companies 201
Top 100 Companies in the Digital Content Industry - EContent 201
Top 30 Drupal Contributor 201
Top Translation Services Company 2016 - PFin
Hot in Lehi Award Top Trending Companies - Owle
Top 100 Companies in the Digital Content Industry - EContent 201
Edison Award Finalist 201
CIO Microsoft 100 Solution Providers CIO Review 201
Edison Award Nominee 201
Gartner Cool Vendor of the Year 201
Oracle Gold Partner 201
Stevie Award Best New Product or Service of the Year SaaS Category 201
Most Innovative New Product Utah Valley Entrepreneur Forum 2006
Experience the Benefits of Networked Translation