This is a re-post of an article that originally appeared in TechZone360.
If the Information Age has underlined one thing for businesses, it’s this: You want your bottom line to grow steadily, and not suffer at every whim of the market. Such whims have been frequent in recent years, as mobile, the cloud, social media and data analytics have gained traction. Now another shift is about to happen, and its name is the experience web.
The experience web makes users the center of the online universe, delivering a customized feed of news and suggested links and purchases. Today you can get weather, showtimes and flight information right from a Google search screen. Tomorrow, you’ll be able to get the same information from your smartwatch and beamed at you from a near-field communication beacon. Products and services will come find you, instead of the other way around. Is your business ready?
The Change is Already Happening
Experience-ready sites are already getting more attention from the most popular search engines and social media and their links are being delivered to content hungry users. Whether your company develops apps, products, or stages events, Google, Facebook and others are going to borrow your data and funnel it into the array of devices that make up the experience web. Making it easier for them will increase both your web presence and your bottom line.
The next step for businesses is to be experience-ready. Desktop-sized websites will fall to the wayside as the Amazons and Apples of the world continue to centralize data delivery. If you want to keep up, you will have to contextualize your content so that the big players can easily borrow and display it, whichever form it happens to take.
How to Take Advantage of the Experience Web
The experience web takes the assembled, re-usable elements that have come to define the internet and re-uses them across the web. Graphics, copy and forms will be borrowed to advertise your products and events to users who show interest in similar things. In other words, the content that big data is personalizing might come from your businesses.
This could be something of an advertising boon for your company, and you should take advantage. The only requirement for entry is providing context for your data. Use semantic markup standards so web crawlers will understand exactly what your data is and know how to display it in other contexts. While chunks of copy will still exist, the pieces that matter—product names, prices, addresses and the like—need to be marked as such.
Facebook and other sites recognize these elements and fit them into their sidebars and suggested links. The context your site provides allows your content to be displayed in different formats.
As the experience web grows, new channels for content will pop up all the time. Creating original content is essential, but look for ways to integrate with other apps and services. Whether it's calendar information, the exploding market for health information from wearables, or an online wallet, the experience web will make it easier to proliferate the content that you provide. This is the experience niche for your business. Now is the time to create it.
Context for the Masses
Because it centralizes and redistributes global data from everywhere, the experience web will make the world a smaller place. For companies, that means that new international markets will quickly open up. It won't be enough to simply have content to display if the end user can't read it in their native language. Plan to globalize from the very beginning of your project, so that you don’t have to re-develop your online presence for every new language a customer speaks.
Remember, the experience web relies on contextualization. It can mold content into any format. Choose a platform that allows for easy, hands-off language translation of all your content, regardless of type. Drupal 8, for instance, now has built-in translation capabilities. So even if you're not marketing in Rome or Shanghai today, having the option to turn on automated translation with a couple of clicks in your current CMS will allow you to test new markets painlessly.
Content, Content Everywhere
In coming years, you want to be able to proliferate your brand and message on every device. Preparing for the experience web now puts you ahead of the curve as new devices like the Apple Watch hit the market. After all, you never know anymore where and when your content will appear. Whether it appears on the screen in the backseat of a taxi in Las Vegas or in a meeting in Tokyo, you want to be ready.
Language is social. It connects people and ideas. But what happens when it stops connecting, slows down, and goes offline? What happens when your global audience is left in the dark because your translations are stuck in someone’s inbox?
With the Translation Network, Lingotek makes your content accessible to your customers globally. By connecting your company with our technology and translators, we connect your ideas with the world. Lingotek makes going global possible.
Cloud Based Translation is Faster, Easier & More Efficient
Lingotek revolutionized the translation industry with its cloud-based networked translation technology. With Lingotek, you get an enterprise-grade, end-to-end solution that you control. Bring your translation workflow into the 21st century and get out from under the old-school, on-premise, traditional IT, and proxy architectures that slow you down and increase your costs with budget-busting implementation processes and ongoing maintenance.
Agile Software That Offers Scalability and Responsive IT
Our next-generation technology continuously delivers multilingual content and scalability to meet your increasing needs for more content, storage, and translation management. Lingotek’s cloud-based technology can extract large amounts of data and scale to any project size on the fly. With our agile software, Lingotek can be more responsive and can match your evolving requirements with fast IT.
Seamless Integration With Your Applications
Seamless integration with your enterprise applications and our translation management system lets you upload source content for translation, have it automatically translated, and download the translated content back into your original application.
Automated Workflows Put Your Translations on Autopilot
Put your translations on autopilot with customizable workflows that let you trigger actions throughout the project lifecycle. From notifying a reviewer when a translation is ready for review, to reporting project status to an external system, the Lingotek rules engine brings AI-like capabilities to your workflow.
Continuous, Real-Time Collaboration for Round-the-Clock Translation
With a vast network of translators working in our powerful cloud-based translation management system, you get continuous, round the clock translation and real-time collaboration.
Centralized File Management Gives You Control Over Your Content
Out-of-the-box integrations with popular CMS, CRM, marketing automation, knowledge bases, and social business software means your information resides in your system, giving you visibility, access, security, and control of your files and information.
Scalable File Storage to Match Your Growth
Our cloud-based Translation Network offers scalability that auto-scales to increased volume levels, without no additional charge for more file storage. It can scale as your usage grows.
Secure Your Information With Controlled Access to Files
Content stored in the Lingotek cloud is fully secured and kept private to your organization. Role-based authorization ensures that users only see information if they have been granted access by your project administrator.
Lingotek offers a wide range of translation solutions to its customers. Whether you are in the enterprise or federal space, or want our world-class translation services team to take care of your localization for you, Lingotek offers corporate and global translation solutions that are custom tailored for your needs.
Lingotek | The Translation Network is a cloud-based translation services provider, offering translation management software and professional linguistic services. We are the leader in collaborative translation technology with an innovative cloud translation management system (TMS) that uses computer-assisted translation (CAT) tools to facilitate faster, more efficient, language translation. Lingotek was the first to introduce cloud-based TMS technology to the United States in 2006 with the launch of a fully online, web-based, computer-assisted translation (CAT) system that pioneered the integration of translation memories (TM) with main-frame powered machine translation (MT). Our multilingual application program interfaces (API) and connectors pair with the industry’s top enterprise applications to automate and integrate the translation process. They include:
Customers can use their own language services providers (LSP) and linguists, or our global network of 5,000+ professional linguists. Lingotek is based in Lehi, Utah in the area known as Silicon Slopes.
Signal Peak Ventures is a Salt Lake-based venture capital firm that focuses on early-stage technology investments in the Intermountain region. The firm was established as Signal Peak in 2011 after the spin out of Canopy Ventures venture capital team and the acquisition of portfolio investments in ten other companies. The Signal Peak team has extensive experience in sourcing, executing, managing, and divesting venture capital stakes across the Intermountain region.
In-Q-Tel is a strategic, not-for-profit investment firm that works to identify, adapt, and deliver innovative technology solutions to support the mission of the U.S. Intelligence Community. Launched by the CIA in 1999 as a private, independent organization, In-Q-Tel's mission is to identify and partner with companies developing cutting-edge technologies that serve the national security interests of the United States. Working from an evolving strategic blueprint defining the Intelligence Community's critical technology needs, In-Q-Tel engages with entrepreneurs, growth companies, researchers, and investors to deliver technologies that provide superior capabilities for the CIA and the larger Intelligence Community.
Lingotek works with some of the largest, most innovative companies in the world, in a wide variety of industries and services including government, technology, finance, telecom, travel, and education. Our clients include departments in the U.S. Government and several large Fortune 500 companies. Here are some of the Customers that are trusting their translation processes with the Lingotek Translation Network.
We also work with a growing network of Partners--service providers, digital agencies, open sources technologies, and other strategically selected companies--to meet the unique translation requirements of our customers.
Comparably Best Company Leadership 2018
Comparably Best Company Managers 2018
Top 100 Companies in the Digital Content Industry - EContent 2017-2018
Comparably Best Company Leadership 2017
Comparably Best Company Culture 2017
Comparably Best Places to Work 2017
Comparable Best CEO - Rob Vandenberg 2017
Utah Business Book of Lists Top Telecom & Technology Software Developers 201
Utah Best in State Language Services 201
Silicon Review List of Inspiring 100 Companies 201
Top 100 Companies in the Digital Content Industry - EContent 201
Top 30 Drupal Contributor 201
Top Translation Services Company 2016 - PFin
Hot in Lehi Award Top Trending Companies - Owle
Top 100 Companies in the Digital Content Industry - EContent 201
Edison Award Finalist 201
CIO Microsoft 100 Solution Providers CIO Review 201
Edison Award Nominee 201
Gartner Cool Vendor of the Year 201
Oracle Gold Partner 201
Stevie Award Best New Product or Service of the Year SaaS Category 201
Most Innovative New Product Utah Valley Entrepreneur Forum 2006
Experience the Benefits of Networked Translation