Do Drupal and Digital Right in 2018: Know Where and How to Start

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Do Drupal and Digital Right in 2018: Know Where and How to Start

This is a repost of a blog that originally was published by Mediacurrent, 10 January 2018.

When you’re solely focused on Digital Strategy and Drupal as your open source website and web application development framework like Mediacurrent has been for the last 10 years, you’re deeply invested in all of the great challenges and rewards that come with delivering products and solutions that are essentially only limited to your creativity and what you can dream up. In my presentation at DrupalCon Baltimore last year, I described how leading digital agencies and large enterprise global brands are shaping the new Internet with Drupal and other open source technologies. As all of us in the Drupal community begin our 2018 quests in Digital (now coined, “Digital Transformation”) having a reliable, innovative and proven starting point is critical for success and getting solutions to market faster.

From the early days in website design and development, having the right starting point was paramount and thankfully, Drupal answered that bell.  Think about it. Before Dries created Drupal, all of us in the Web industry did our own thing coding in PHP, ASP and, yes, ColdFusion. Granted, those were fun and exciting times, but before Drupal:

  • It was difficult to monetize and scale the wonderful work we did.
  • We were challenged with replicating and maintaining features and functionality from client to client.
  • We could not respond to the client demand for robust and maintainable Enterprise Content Management Solution (ECMS).
  • Proactive Digital strategy and measurement suffered because we were all too busy focusing on publishing and maintaining content.

Taking this example one step further, Mediacurrent is able to save our clients hundreds of thousands of dollars each year by pairing our Digital Strategy and Drupal 8 development services with another great starting point that Dries and Acquia produced: Acquia’s Site Factory. From Universities to Large Enterprise, Site Factory allows Premier Implementation partners like Mediacurrent the ability to work with our clients to consolidate hundreds of individual web properties onto a single platform to strengthen our clients brand, adhere to best practices in governance and Web Accessibility and reduce maintenance costs.

What about when it comes to localizing a website in multiple languages to drive increased conversion using the user’s native tongue?  Do we build a new website for each language?  No, no, no! We look to our Network Translation partner, Lingotek, and all the great work they’ve already done is getting their platform ready for Drupal 8.

What about Project Management? Still working in Spreadsheets? Clients value transparency and Online tools such as Jira allow us to work in an agile way while capturing all of the project’s detail in one data repository.

Now, fast forward to today at this in this era of personalization. Our mission on this quest: Deliver the right content to the right person at the right time and on the right device.

  • As a marketer? Are you doing this?  
  • Are you a digital strategist charged with the task - are you accomplishing it?  
  • Are you the technical lead and in charge of delivering personalization programmatically - how is that going for you?

In many cases, it’s how to get started that makes all the difference, and at Mediacurrent, we like another one of Acquia’s products for this, Journey,  in helping us deliver these solutions to our clients - especially those clients and prospects of ours who need to deliver relevant content at each step on their consumer’s purchasing path. How does Journey help specifically? Great question.

Imagine it’s a Saturday morning and you’re browsing a “Top Ten Burgers” list on your favorite website (for me our client, Thrillist, is always a good source for this type of content). Less than a week later, your business trip takes you to Atlanta. You get off the plane and BAM! You receive a push notification about the 3 best burgers in Atlanta.

This concept is incredibly valuable for those of you in the Media and Entertainment industry as a way to drive new Ad Revenue. Imagine receiving a push notification about a product you abandoned in a shopping cart experience that the same product is in stock at a store less than 3 miles from where you are eating lunch. Thank you Journey!

No matter where your Digital Marketing Journey takes you, here’s the guide to have ready as you enter into the conversations:

Have your data points ready. The questions to ask are:  

  • “What data do you currently capture about your prospects and customers?”
  • “How are you currently using that data to improve your KPIs?”  

I think our friends at the Executive Office of Technology Services and Security (EOTSS) with the Commonwealth of Massachusetts, did a great job of using data to better serve its constituents online with the new Mass.Gov!

Identify the list of technologies that are involved in capturing and understanding data. Obvious places to look are:

  • CRM applications such as Salesforce
  • eCommerce platforms, such as Magento
  • Marketing Automation technologies such as Eloqua, Pardot and Marketo
  • Good ole’ fashioned Google Analytics (Bots excluded of course!)
  • Acquia’s Products Journey and Lift

Put yourself in your buyer’s shoes. Let’s say you sell Drones. If you were a consumer, what obvious questions would come to your mind? I know if it were me, I would need help with the following:

  • Where can I fly my drone after I buy it?
  • What do I need to know before I arrive at that venue? Are there any regulations that I need to be aware of?
  • Where can I connect with other flying enthusiasts?

Acquia’s Journey Product, coupled with Drupal 8 and its support of Rest out of the box and the right Marketing Automation strategy would allow the company selling Drones to answer these questions at the right stage of the consumer journey.

Assemble the right team. At Mediacurrent, we’ve learned that organizations who are most successful in moving their digital strategy forward are those that have these characteristics:

  • Have a clear definition of how their digital strategy and assets will support their critical business objectives and drive ROI for the business
  • Understand how to get the most from their partner agency
  • ​Adopt a data-driven approach (vs trusting their “guts”) to identifying solutions

In his role as VP of Sales at Mediacurrent, Josh drives ROI and integrated, cross-functional benefits for Mediacurrent’s clients and partners, leveraging 18 years of experience in web-based technology assessment, application development...Learn more about Josh >


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Language is social. It connects people and ideas. But what happens when it stops connecting, slows down, and goes offline? What happens when your global audience is left in the dark because your translations are stuck in someone’s inbox? 

With the Translation Network, Lingotek makes your content accessible to your customers globally. By connecting your company with our technology and translators, we connect your ideas with the world. Lingotek makes going global possible.

Cloud Based Translation is Faster, Easier & More Efficient 
Lingotek revolutionized the translation industry with its cloud-based networked translation technology. With Lingotek, you get an enterprise-grade, end-to-end solution that you control. Bring your translation workflow into the 21st century and get out from under the old-school, on-premise, traditional IT, and proxy architectures that slow you down and increase your costs with budget-busting implementation processes and ongoing maintenance.

Agile Software That Offers Scalability and Responsive IT
Our next-generation technology continuously delivers multilingual content and scalability to meet your increasing needs for more content, storage, and translation management. Lingotek’s cloud-based technology can extract large amounts of data and scale to any project size on the fly. With our agile software, Lingotek can be more responsive and can match your evolving requirements with fast IT. 

Seamless Integration With Your Applications
Seamless integration with your enterprise applications and our translation management system lets you upload source content for translation, have it automatically translated, and download the translated content back into your original application.

Automated Workflows Put Your Translations on Autopilot
Put your translations on autopilot with customizable workflows that let you trigger actions throughout the project lifecycle. From notifying a reviewer when a translation is ready for review, to reporting project status to an external system, the Lingotek rules engine brings AI-like capabilities to your workflow.    

Continuous, Real-Time Collaboration for Round-the-Clock Translation
With a vast network of translators working in our powerful cloud-based translation management system, you get continuous, round the clock translation and real-time collaboration.

Centralized File Management Gives You Control Over Your Content
Out-of-the-box integrations with popular CMS, CRM, marketing automation, knowledge bases, and social business software means your information resides in your system, giving you visibility, access, security, and control of your files and information.

Scalable File Storage to Match Your Growth
Our cloud-based Translation Network offers scalability that auto-scales to increased volume levels, without no additional charge for more file storage. It  can scale as your usage grows. 
Secure Your Information With Controlled Access to Files
Content stored in the Lingotek cloud is fully secured and kept private to your organization. Role-based authorization ensures that users only see information if they have been granted access by your project administrator.





Translation Solution Needs

Lingotek offers a wide range of translation solutions to its customers. Whether you are in the enterprise or federal space, or want our world-class translation services team to take care of your localization for you, Lingotek offers corporate and global translation solutions that are custom tailored for your needs.













About Lingotek

Our Company

Lingotek | The Translation Network is a cloud-based translation services provider, offering translation management software and professional linguistic services. We are the leader in collaborative translation technology with an innovative cloud translation management system (TMS) that uses computer-assisted translation (CAT) tools to facilitate faster, more efficient, language translation. Lingotek was the first to introduce cloud-based TMS technology to the United States in 2006 with the launch of a fully online, web-based, computer-assisted translation (CAT) system that pioneered the integration of translation memories (TM) with main-frame powered machine translation (MT). Our multilingual application program interfaces (API) and connectors pair with the industry’s top enterprise applications to automate and integrate the translation process. They include:

  • Content Management Systems (CMS) 
  • Customer Relationship Management Systems (CRM)
  • Marketing Automation
  • eCommerce Platforms
  • Knowledge Bases 
  • Product and Support Documentation 
  • Social Business Software
  • Desktop Files
  • Software Localization

Customers can use their own language services providers (LSP) and linguists, or our global network of 5,000+ professional linguists. Lingotek is based in Lehi, Utah in the area known as Silicon Slopes. 

Our History

Lingotek was founded in 2006 and is funded by Signal Peak Ventures and In-Q-Tel

Signal Peak Ventures is a Salt Lake-based venture capital firm that focuses on early-stage technology investments in the Intermountain region. The firm was established as Signal Peak in 2011 after the spin out of Canopy Ventures venture capital team and the acquisition of portfolio investments in ten other companies. The Signal Peak team has extensive experience in sourcing, executing, managing, and divesting venture capital stakes across the Intermountain region. 

In-Q-Tel is a strategic, not-for-profit investment firm that works to identify, adapt, and deliver innovative technology solutions to support the mission of the U.S. Intelligence Community. Launched by the CIA in 1999 as a private, independent organization, In-Q-Tel's mission is to identify and partner with companies developing cutting-edge technologies that serve the national security interests of the United States. Working from an evolving strategic blueprint defining the Intelligence Community's critical technology needs, In-Q-Tel engages with entrepreneurs, growth companies, researchers, and investors to deliver technologies that provide superior capabilities for the CIA and the larger Intelligence Community. 

Our Clients & Partners

Lingotek  works with some of the largest, most innovative companies in the world, in a wide variety of industries and services including government, technology, finance, telecom, travel, and education. Our clients include departments in the U.S. Government and several large Fortune 500 companies. Here are some of the Customers that are trusting their translation processes with the Lingotek Translation Network.

We also work with a growing network of Partners--service providers, digital agencies, open sources technologies, and other strategically selected companies--to meet the unique translation requirements of our customers. 

Industry Recognition & Awards

Comparably Best Company Leadership 2018
Comparably Best Company Managers 2018
Top 100 Companies in the Digital Content Industry - EContent 2017-2018
Comparably Best Company Leadership 2017
Comparably Best Company Culture 2017
Comparably Best Places to Work 2017
Comparable Best CEO - Rob Vandenberg 2017
Utah Business Book of Lists Top Telecom & Technology Software Developers 201
Utah Best in State Language Services 201
Silicon Review List of Inspiring 100 Companies 201
Top 100 Companies in the Digital Content Industry - EContent 201
Top 30 Drupal Contributor 201
Top Translation Services Company 2016 - PFin
Hot in Lehi Award Top Trending Companies - Owle
Top 100 Companies in the Digital Content Industry - EContent 201
Edison Award Finalist 201
CIO Microsoft 100 Solution Providers CIO Review 201
Edison Award Nominee 201
Gartner Cool Vendor of the Year 201
Oracle Gold Partner 201
Stevie Award Best New Product or Service of the Year SaaS Category 201
Most Innovative New Product Utah Valley Entrepreneur Forum 2006

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