Globalizing your community content should be a part of your digital transformation in marketing and customer care. The total spending power of online consumers around the world is nearly $50 trillion, a recent Common Sense Advisory report found. Three years ago, enterprises would have had to translate content into 37 languages to reach 98 percent of Internet users. This year, it takes 48 languages to reach the same amount of users.
For companies seeking to create a seamless global community, “translate frequently and fast” is the name of the game. Today’s content is dynamic and ever-changing. With high-quality translation and localization, enterprises can tailor marketing and customer care issues to their consumers around the world.