These Mistakes Will Kill Your Company's Prospects When Trying To Go Global

Reprinted from Business Insider 12.15.2011

In today’s interdependent world economy, globalization must be approached with great thought, care and tenacity. Yet many companies march into foreign markets with a Napoleonic mindset, trying to force their way into a win, when they really need develop effective, cultural strategy and establish a respect for the nuances of their battle.

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