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In a Mobile World, Translation Belongs in Your Content DNA

You wouldn’t send one sales guy to conquer an entire country’s market. You wouldn’t have a single person doing all the marketing and advertising for a 40,000-customer company.

Why is it then that translation and localization still stand as isolated to-do items, when they should be integrated into every facet of the content supply chain? Companies tend to think that they only have to translate pieces of a website, or instruction manuals. That’s a relic of the desktop era. In today’s mobile world, trying to translate selectively will only sell your product or service short.

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Insults, Assumptions, Cultural Affronts: Mistakes to Avoid When Going Global

Making mistakes in business is natural. Sometimes those mistakes benefit your overall success. Hire the wrong iPhone developer, and you’ll learn what to look for in the next one. Cancel your work from home policy, and you might get faster collaboration, the way Marissa Mayer wanted.

If you take your product global with the wrong color scheme, image or translations, however, your target audience might be shaken for years. Rumor has it that the Pepsi slogan “Come Alive With Pepsi!” translated to “Pepsi Brings Your Ancestors Back from the Dead” in Taiwan. KFC’s “finger licking good” became “eat your fingers off” in Chinese. In another faux pas, one Beijing Starbucks had to close after setting up shop in Beijing’s sacred and historic Forbidden City — considered a cultural affront.

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All Things Lingotek at DrupalCon Amsterdam 2014

DrupalCon Amsterdam starts next week, and we can hardly believe it. Amsterdam will be a wonderful opportunity for members of the Drupal community to learn, grow and share lessons with one another and with the many businesses that make our community one of the most dynamic and innovative today. We wanted to take a moment to share with you all of the events where you will be able to engage with Lingotek, The Translation Network.

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Lingotek - Inside Wordpress - Demo

Lingotek offers cloud-based website localization solutions that simplify the process of creating and maintaining your WordPress content management system. Our Lingotek - Inside WordPress module features solutions that ease the manual burden of launching in new markets while improving language consistency, cutting costs, and enabling you to deliver your brand to consumers abroad in the quickest and most effective way possible.

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Learn More About Lingotek | The Translation Network

The Translation Network is for Customers, Partners and Communities

Lingotek | The Translation Network includes our Translation Management System coupled with our Translation Hub, Customers, Partner Network and Development Community.

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Good Workflow is the Foundation of Customer Experience

Reprinted from a CMSwire article.

 

One of the most powerful ways of succeeding as an online business is to give your customers a seamless, easy to use service, no matter where in the world they’re located. Whether you’re a small distributor or a global megabrand, a solid workflow system will enable millions of people to easily connect to your company. Industry leaders such as Amazon and Netflix are good examples of websites that remain reliable and predictable, regardless of whether they appear in French, German or Finnish.

 

 

 

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Users Bring Real Value to Big Data, Machine Translation

Reprinted from Wired Cloudline

Online consumers around the world have an estimated spending power of $50 trillion, according to Common Sense Advisory. Yet English speakers represent about one-third of Internet users. To reach 98 percent of online consumers, a company must reach beyond the English language and translate content into 48 languages.

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Translation in the Cloud

Reprinted from CMSWire

People expect translations to happen at the speed and accuracy of a Star Trek Universal Translator. Unfortunately, that time is not here yet, but we are approaching it quickly. 

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Use Your Social Networks to Overcome International Marketing Barriers

Reprinted from CMSWire

Language is an obstacle for e-commerce. In order for businesses to compete globally for customers, they must ensure that the content they produce is readily available in each target market.

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5 Coolest Government Cloud Projects

Reprinted from Wired Blog

The for-profit industry blazed the trail to cloud adoption, but the public sector is quickly catching up. Since implementing its “Cloud First” migration strategy in 2010, the United States government has already moved 50 agency services to the cloud and saved billions of dollars, making it a world leader in government cloud.

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