Remember the days when the biggest user interface (UI) challenge was how to get your website to work both in Internet Explorer and Netscape?
It’s a matter of opinion whether those were the good old days or bad old days, but one thing is clear. Now that mobile dominates online interactions, content creation has become a lot more concise and nuanced -- and the Internet of Things (IoT) is about to complicate matters. In the not-too-distant future, “do you speak my language” is going to mean more than it ever has before.
In the typical Web project, there are many steps to get your work done. You have to define the site structure, setup necessary modules, create content, make sure everything works, deploy, fix, repeat.
If you go global, the busywork gets compounded. You multiply your process by the number of languages, pages, words per page, people involved, steps involved and time zones. Some people keep track of pages in a spreadsheet, and every time a page changes, they have to copy and paste out the content, send it for translation and wait for the translation provider to email it back. Good luck avoiding errors in this process, too—by virtue of sheer volume, mistakes are bound to happen.
Throughout history, all technological revolutions have started with infrastructure, according to London School of Economics Professor Carlota Perez. The cloud revolution has born out her idea. Half a decade ago, Amazon Web Services, Google, Box and Dropbox built the infrastructure for the cloud, and saw explosive initial adoption. Now they are in a price war to see who can make cloud storage the cheapest, if not free.
From number of users to social impact score, everyone today is determining value in different ways. But there is and will always be only one true way to measure success, namely the good old bottom line.
As simple as it may sound, without positive cash flow, all companies go the way of the car phone. Generating revenue isn’t easy in today’s sophisticated business environment, which threatens constant annihilation by global competitors, commoditization or new customer demands.
Remember when “the cloud” was something exciting and ill-defined? Today, the cloud is almost as normal as traffic jams or email attachments. It’s something that most businesses are using daily. Data storage is free or nearly free. Google, Amazon, Box and Dropbox all have similar enough features that they’re practically interchangeable.
With data storage commoditized, businesses today are asking what else the cloud can do to make them operate more quickly, cost-effectively and successfully.
Lingotek opens new European office, based in Maidenhead, Berkshire UK. This office will support all regional direct and channel sales, marketing and client care activities. Serving as a central hub for employee offices and client meetings, the office will support Lingotek's enterprise translation management system and language services for clients in Europe, the Middle East and Africa.
Thanks to trends like BYOD and cloud computing, devops now works together as a unified organization, rather than throwing code over an invisible wall. It’s a necessary and timely evolution—especially for today’s sophisticated global IT environments. As IT’s role in business expands, and companies continue to ship apps around the world, building a successful continuous delivery pipeline will become more important than ever.
The goal of content creation today is to get the biggest bang for your (written) buck. The more you can amplify, distribute and proliferate your content, the more people you can reach. The more people you reach, the more people engage—and that engagement is what links back to ROI.
The classic way of doing this is by having people create your content, and other people distribute it - something like a human assembly line for words and visuals. But today there are so many channels, outlets, languages and opportunities for the average small business that in order to maximize your content ROI, you should automate as much of the assembly line as possible.
At some point in time, every global organization must ask themselves the question: Is it time for us to invest in a Translation Management System? The answer to this question depends largely on what your multilingual content needs are. To help determine if you’d benefit from a TMS, let’s take a look at some of the key features that a TMS provides.
If you’ve ever tried to find a hotel in Paris without knowing French or searched for that famous restaurant in Beijing without Chinese skills, you know that navigating a foreign country can be an adventure -- to put it mildly. Tech companies from Microsoft to Google are helping remove difficulties by building increasingly sophisticated translation capabilities, such as real-time voice translation.