One of the most powerful ways of succeeding as an online business is to give your customers a seamless, easy to use service, no matter where in the world they’re located. Whether you’re a small distributor or a global megabrand, a solid workflow system will enable millions of people to easily connect to your company. Industry leaders such as Amazon and Netflix are good examples of websites that remain reliable and predictable, regardless of whether they appear in French, German or Finnish.
Online consumers around the world have an estimated spending power of $50 trillion, according to Common Sense Advisory. Yet English speakers represent about one-third of Internet users. To reach 98 percent of online consumers, a company must reach beyond the English language and translate content into 48 languages.
Language is an obstacle for e-commerce. In order for businesses to compete globally for customers, they must ensure that the content they produce is readily available in each target market.