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Focus on Automation Without Being a Technology Einstein

The goal of content creation today is to get the biggest bang for your (written) buck. The more you can amplify, distribute and proliferate your content, the more people you can reach. The more people you reach, the more people engage—and that engagement is what links back to ROI.

The classic way of doing this is by having people create your content, and other people distribute it - something like a human assembly line for words and visuals. But today there are so many channels, outlets, languages and opportunities for the average small business that in order to maximize your content ROI, you should automate as much of the assembly line as possible.

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How Do You Know When You Need A TMS?

At some point in time, every global organization must ask themselves the question: Is it time for us to invest in a Translation Management System? The answer to this question depends largely on what your multilingual content needs are. To help determine if you’d benefit from a TMS, let’s take a look at some of the key features that a TMS provides.

Key Features Of A TMS

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Why Translation is Becoming Invisible

If you’ve ever tried to find a hotel in Paris without knowing French or searched for that famous restaurant in Beijing without Chinese skills, you know that navigating a foreign country can be an adventure -- to put it mildly. Tech companies from Microsoft to Google are helping remove difficulties by building increasingly sophisticated translation capabilities, such as real-time voice translation.

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Content Translation in the Mobile Era: 3 Lessons to Learn the Easy Way

The tech industry is working hard to destroy the virtual Tower of Babel. If you only speak English and Skype a Spanish speaker Microsoft will now translate your conversation in real-time. Google Translate will soon recognize popular languages and text you an instant translation.

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How to Mind Details at Scale

Companies of all sizes face a similar content problem: It’s become normal for content to be scattered between CMSs, email, social media, intranets and other silos. Workers on average spend 19 percent of their time looking for information, when their time could be better spent focusing on the core tasks of their job.

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Lingotek Helps Princess Cruises Manage "Translation at Sea"

In the cruise industry where exotic destinations and customer service define the guest's experience, multilingual content is a key ingredient of that experience. "Princess@Sea fundamentally changes the way our guests access information onboard our ships," said Mario Siebaldi, Vice President, Guest Services & Technology at Princess Cruises (NYSE: CCL). "Princess@Sea provides valuable information directly to our guests' mobile devices. Guests can chat with each other, plan their day's events and activities, review the ship's itinerary and port guides, browse restaurant menus and even access their stateroom accounts."

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Lingotek Releases v. 7.x-6.02 of the Drupal/Lingotek Translation Contrib Module

Lingotek recently released the newest version (7.x-6.02) of the Lingotek Translation contrib module. We couldn't be more thrilled that we are at nearly 26,000 downloads. Download the module today and see why so many people are using it to streamline their translation process!

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Forget Mobile. Experience-Ready is The New Standard for Doing Business

If the Information Age has underlined one thing for businesses, it’s this: You want your bottom line to grow steadily, and not suffer at every whim of the market. Such whims have been frequent in recent years, as mobile, the cloud, social media and data analytics have gained traction. Now another shift is about to happen, and its name is the experience web. 

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How the Experience Web Will Finally Eradicate the Language Barrier

Language is more than just a description of things in the world. It speaks to the culture that creates it. Now that our global culture is becoming increasingly digitized, not least with the addition of the Apple Watch and drone delivery, language is going to take on new meaning. The barriers to comprehension will be lower than ever, but the obstacles to effectively marketing your global business will rise.

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