Content isn’t what it used to be. Companies used to only have to manage contracts, proposals, documentation, and other standard business content. Today, in addition to those core internal documents, businesses have socially driven content such as online communities, email, websites and social media. That means blogs, tweets and other kinds of social media updates, as well as collaborative content tools like wikis, forums, and endless email attachments — to name just a few — all comprise a company’s content. In many cases, organizations employ a global, mobile workforce; this means not only that online content is growing, but also that it is growing in many different languages.
Ask and you shall receive! The Drupal Technology Partner Program
We set off to find a lightweight way to attract these kinds of companies so they can engage and educate the community about their technologies, what problems they solve and how they integrate with other technologies. We decided the best way to create a win-win was a partner program, so we created the Drupal Technology Partner Program. Partners win because they get a structured way to give back and communicate with community members who want to learn about them. This communication ranges from the Drupal Association posting about newly available educational material and DrupalCon sponsorship discounts to (pitch-free) webinars. The community wins because of the new opportunities to learn, and partners pay a program fee to join which further funds our Drupal.org Tech Team and improvements.
Are you attending DrupalCon Prague?
Would you like to win a Google Nexus 7?
- Stop by our booth #22 and pick up a Lingotek Drupal shirt.
- Wear the shirt at the conference.
- Follow us on Twitter @Lingotek.
- Once a day we will announce the Google Nexus 7 giveaway via a tweet.
- First person to come by the booth after the tweet with a Lingotek Drupal shirt on wins!
The days of catering exclusively to the customers in a single nation are over.
Business is naturally becoming more of an international endeavor. Domestic multi-national corporations are beginning to see their financial balance of power shift from customers inside the borders to outside of them. Since the majority of the growth seen by the companies on the S&P 500 today comes from overseas, it is imperative that companies develop strategies that work not only within but also outside of the United States.